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商品編號： 9-391-089 出版日期： 1991/03/25 作者姓名： Montgomery, Cynthia A. 商品類別： Other 商品規格： 24p 再版日期： 1994/12/05 地域： England 產業： Apparel;Food 個案年度： 1988 - 1988
商品敘述：
Marks and Spencer is a highly regarded retailer in the United Kingdom. This case examines the history of the firm, its organizational capabilities, and its long standing relationships with employees, customers, and suppliers. Also discusses the firm''s expansion into Europe and Canada. May be used with Marks and Spencer Ltd. (B).
涵蓋領域：
Corporate strategy;Expansion;Management styles;Organizational design;Retail
相關資料：
Case Teaching Note, (5-391-271), 20p, by David J. Collis
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